Lisa se dedica a ayudar a los líderes de marketing a abrirse paso entre el ruido para aumentar los ingresos y acelerar la innovación. Aplica modelos de liderazgo y planificación estratégicos y pragmáticos, descubiertos y desarrollados durante décadas. Empresas innovadoras como Adobe y Hilton la contratan para obtener nuevas perspectivas y formular estrategias de marketing innovadoras. Su enfoque combina la atención plena con un mundo impulsado por los datos, inspirándola a crear organizaciones sostenibles y centradas en el cliente.
How to Stay Present and Profitable in a Data-Driven World
Marketers face significant challenges in a data-saturated environment, overwhelmed by generative AI and competing demands. This landscape leaves many struggling to fulfill their roles as strategic leaders, as they are often underfunded and stretched too thin. The book addresses these pressing issues, highlighting the need for marketers to reclaim their strategic focus amidst the chaos.
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.