Presenting a practical, actionable guide to anticipating and staying one step ahead of the curve?and your competition, this book will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career. --
Jeremy Goldman Libros
Jeremy Goldman es un experto reconocido en marketing social, especializado en comercio electrónico y redes sociales. Ha aplicado sus conocimientos en la gestión de plataformas para marcas líderes y ha asesorado a muchas otras. Su trabajo se centra en conectar marcas con sus audiencias a través de estrategias digitales innovadoras. El enfoque de Goldman enfatiza la construcción de comunidades y la comunicación auténtica en el dinámico panorama en línea.
Going Social
- 294 páginas
- 11 horas de lectura
Contents§§ Acknowledgments§§ Introduction§§ 1. Social Marketing: Even More Important Than You Think§§ 2. Devising Your Strategy and Getting Started§§ 3. Engagement 101: Determine Your Voice and Personality§§ 4. How to Develop Content That Promotes Engagement§§ 5. Become Truly Customer-Centric-and Reap the Advantages§§ 6. How to Avoid Pitfalls, Deal with Crises, and Keep Your Brand's Reputation Intact§§ 7. How to Staff Your Social Team and Organize for More Effective Engagement§§ 8. Tools for Producing More Relevant, Targeted Engagement§§ 9. How to Identify Influencers, Work with VIPs, and Grow Word of Mouth Substantially§§ 10. How to Build Strong Relationships with Bloggers and Work with Online Personalities§§ 11. Increase Engagement by Turning Your Employees into Marketers§§ 12. How to Engage with ROI in Mind§§ 13. Going Social in Real Life§§ 14. Final Word§§ Notes§§ Index§