Henrik Vejlgaard Libros

How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.

Targeting readers in their 40s and 60s, the book offers strategies and tips for achieving a youthful appearance. It addresses common concerns about aging and provides practical advice on skincare, lifestyle changes, and wellness practices to help individuals look and feel younger. The focus is on empowering readers to embrace their age while enhancing their vitality and aesthetics.

The narrative explores the intricate dynamics of change within a specific context, detailing the factors that drive transformation and the consequences that unfold. It delves into the personal experiences and broader societal implications, highlighting the struggles and triumphs faced by individuals as they navigate through these shifts. Rich in insights, the book examines the interplay between personal growth and collective evolution, offering readers a profound understanding of the nature of change.