Arthur G. Cook Libros

Focusing on the pharmaceutical forecasting process, this comprehensive guide offers insights into tools and methods for both new product and in-market forecasting. It emphasizes the importance of effectively communicating market dynamics to stakeholders and evaluates the strengths and weaknesses of various forecasting approaches. The updated second edition includes a new chapter dedicated to specialized topics like orphan drugs and biosimilars, making it an essential resource for forecasters and decision-makers in the industry.

Arthur Cook presents the history of the Home Guard, the reserve army of old men and boys raised during the Second World War to fight the Nazi threat.