The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities
The Biotechnology Company MediGene and the Peoples Republic of China
China's rapid economic development and significant social changes have made it a prime target market for international enterprises. This seminar paper explores the implications of these dynamics for business management and corporate governance, highlighting the opportunities and challenges that arise from engaging with this evolving market. The analysis provides insights into the strategic considerations necessary for successful internationalization in the context of China's unique economic landscape.
