Sangeeta Waldron es una distinguida experta en relaciones públicas con una amplia experiencia en comunicación y gestión de crisis. Su trabajo se centra en la sostenibilidad y la responsabilidad social corporativa, lo que refleja un profundo compromiso con las prácticas empresariales éticas. Waldron aporta su experiencia como editora colaboradora global para India CSR Network y como autora de publicaciones influyentes. Su carrera incluye trabajos con figuras y organizaciones destacadas, demostrando un liderazgo estratégico en un contexto internacional.
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
Catering to a diverse audience, this guide offers comprehensive insights into public relations for students, entrepreneurs, and organizations alike. It covers essential topics such as brand creation, effective social media use, media outreach, and global networking strategies. Written in an accessible style, the book is filled with practical tips, proven tools, and real-life case studies, making it an invaluable resource for anyone looking to enhance their PR skills and attract clients. With 12 informative chapters, readers will learn to elevate their brand presence effectively.