Pennie Frow Orden de los libros

This textbook uniquely combines relationship marketing with customer relationship management (CRM), offering a comprehensive approach to these interconnected fields. Featuring case studies from various countries, it bridges theoretical concepts with real-world applications, making it a valuable resource for understanding global marketing practices.

Translator Tom Payne turns to Ovid, Seneca, Hippocrates, Plato, Aristotle, and Aristophanes to discover invigorating counsel on mental decline, medicine, late love affairs, death and legacy. This lively tour of ancient attitudes to ageing, supplemented by a translation of Cicero's `On Old Age', reveals the true art of growing old gracefully.