Hwy-Chang Moon Libros

Exploring the uniqueness of Asian business within the context of a rising global economy, this book contrasts core Western business strategies with their Asian adaptations. It introduces modified business models developed by the author to clarify these concepts. By integrating theory with practical insights, the text features real-life case studies to illustrate differences between Asian and Western approaches to global business strategy, ultimately providing readers with a deeper understanding of how to formulate effective Asian business strategies.

Focusing on the motivations and impacts of Foreign Direct Investment (FDI), this book offers a global perspective on its role in business strategy and government policy. It explores how FDI can drive industrial and economic development while examining the practices of Eastern firms in relation to Western businesses. With insights drawn from the author's extensive consulting and research experience, the work serves as a practical reference for both students and practitioners interested in the dynamics of FDI in the global market.

The second edition offers valuable insights into formulating effective global business strategies by integrating Western and Asian perspectives. It introduces contemporary theories and techniques, such as creating shared value and platform strategy, crucial for enhancing competitiveness and sustainability in a dynamic international landscape. The book addresses current challenges, including U.S.-China trade tensions and the impact of emerging technologies and the pandemic. Aimed at students, practitioners, and policymakers, it serves as a comprehensive resource on global business issues.

A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.