John Doorley Libros

The fourth edition of this established how-to guide offers comprehensive insights for students, professionals, and business leaders in public relations and corporate communication. It includes updated content and notable contributions from experts in the field, showcasing the latest trends, practices, and scholarship in communication strategies. This edition reflects cutting-edge thought and aims to enhance the reader's understanding and application of effective communication techniques.

Helio Fred Garcia argues and warns us that consequences of incendiary rhetoric are predictable. He focuses on how Donald Trump's use of dehumanizing language can provoke "lone wolves" to commit acts of violence, a type of violent extremism known as stochastic terrorism. Garcia's goal is to sound the alarm about this insidious spur to violence by spelling out the mechanisms by which it works so that leaders, citizens, journalists, and others can recognize it when it occurs and hold leaders accountable.