This informative volume takes readers on an objective look at a myriad health and performance claims that stem from the fitness industry and, in so doing, looks at the plausibility of, and evidence for, the most popular sports products and supplements on the market.
Confronting Myths of the Health and Fitness Industry
Focusing on the fitness industry's health and performance claims, this volume critically examines the validity and evidence behind popular sports products and supplements. It offers an objective analysis, helping readers discern fact from fiction in the world of fitness marketing.