Amour Joel Ombassa Libros

The book explores the evolution of marketing from traditional methods to digital strategies in Cameroon, driven by the impact of information and communication technologies (ICTs) over the past decade. It highlights the transition influenced by the 4.0 industrial revolution and utilizes Davis' Technology Acceptance Model to analyze the roles of ICT players and advertising professionals. Recent statistical data reveal how internet and mobile penetration, access costs, and operator diversity have shaped the integration of digital marketing within the advertising sector.

The study explores the dynamics of communication between newspaper readers and various speakers represented through signs and symbols in print media. Focused on SOPECAM in Cameroon, it analyzes the interactions between readers and diverse content such as advertisements and legal information. The manuscript provides insights into the history, structure, and marketing of the organization, emphasizing the importance of effective communication strategies for publication directors, particularly regarding Cameroon Tribune Online's campaigns.