Este trabajo valida el método Delphi, que consulta expertos para alcanzar un consenso en investigaciones. Se aplica en el ámbito de tecnologías y procesos sociales, identificando factores que influyen en las ventas de servicios de telefonía móvil por telemarketing, optimizando así acciones de marketing específicas.
Focusing on the Delphi research method, this work aims to statistically validate its effectiveness in gathering expert opinions to reach reliable consensus in specific fields, particularly technology and social health changes. By applying this method, the study identifies key factors influencing telemarketing sales for a mobile telephony company. This identification enables a deeper understanding of user profiles and supports efficient management processes, leading to targeted marketing actions for service sales.