Esta investigación busca identificar herramientas clave para fortalecer la innovación en micro y pequeñas empresas turísticas en Ipiales, utilizando el método Micmac. Un grupo de expertos seleccionó 8 de 16 herramientas, con el objetivo de que estas empresas se adapten a las megatendencias turísticas.
Tools for small and medium-sized enterprises: a prospective perspective
Focusing on innovation in micro and small tourism enterprises in Ipiales, this research employs the Micmac structural analysis method to evaluate 16 potential tools. Experts identified 8 key tools that can enhance innovation, enabling these businesses to adapt to current tourism megatrends. The study aims to provide actionable methodologies for these enterprises, promoting their growth and alignment with evolving industry standards.