A. Hassouni Libros

Focusing on the intersection of innovation and social impact, the author delves into creating products that prioritize sustainability alongside profitability. By showcasing concrete examples, he illustrates strategies that are reshaping industries and emphasizes the transformative potential of social innovation. The book presents an insightful perspective on how innovation can effectively address social challenges while also driving economic success.

Focusing on the promotion and sale of innovative ideas, this guide provides practical strategies for effectively positioning products and services in the market. It offers insights into marketing nuances, winning tactics to persuade customers, and methods to overcome challenges, transforming ideas into commercial successes. Aimed at entrepreneurs and marketing professionals, this resource serves as a dynamic tool for mastering the art of innovation promotion and sales.