Esta investigación examina las oportunidades de mejora en las Pymes de Puebla, enfocándose en la logística inteligente en un mercado digital. Analiza el impacto de factores externos y cómo las empresas pueden identificar su situación para desarrollar estrategias que fortalezcan sus operaciones y enfrentar amenazas.
The impact of digital commerce and logistics
Focusing on intelligent logistics within the digital market, this research highlights the significance of logistics operations for SMEs in Puebla. It identifies key areas for improvement and assesses the impact of external factors on these companies. By utilizing analysis measurement instruments, the study reveals the current operational status of SMEs in digital commerce, enabling businesses to develop strategies that enhance their strengths and address potential threats to their viability. The findings aim to fill the existing knowledge gap in this crucial area.