Este libro aborda la desconexión entre informáticos y especialistas en marketing, y analiza por qué muchas empresas dudan en competir en Internet. Ofrece respuestas a preguntas críticas sobre estrategias online, destacando la importancia de conectar con los clientes y diferenciarse de la competencia.
“The need for innovative thinking has never been greater. In THE INUSUAL LEADER, Pere Rosales tackles this powerful reality head-on, urging aspiring leaders to develop the necessary skills to thrive in today’s turbulent world. He provides concrete tools that can be easily understood and quickly applied to simplify complexity and make innovation a way of life. Successfully used in small and large organizations around the world, these tools structure innovative thinking and maximize creativity.”Dr. Min Basadur Creator of Simplexity Thinking™