Esta investigación aborda la necesidad de mejorar la gestión de la calidad en los medios de prensa cubanos, identificando insuficiencias en su enfoque. Se propone desarrollar un modelo y procedimiento general para optimizar la calidad en los periódicos, contribuyendo así a su mejora institucional.
Model and procedure for quality management in provincial newspapers
Focusing on the quality management challenges faced by Cuban press media, this research highlights the limitations of current practices due to a lack of a process-oriented approach. It proposes the development of a comprehensive technology that includes a model and general procedures aimed at enhancing quality management in Cuban newspapers. This initiative seeks to address existing inadequacies and foster significant improvements in the quality of journalism within these institutions.