El ecoturismo combina la pasión por viajar y la preocupación ambiental, enfocándose en la sostenibilidad, conservación y participación comunitaria. Su crecimiento desde los años 80 se debe a los beneficios económicos que ofrece, aunque a menudo se malinterpreta y se utiliza como estrategia de mercado por su prefijo "eco".
ESMERALDAS RIVER ESTUARY MANGROVE WILDLIFE REFUGE
Focusing on sustainability and conservation, ecotourism merges travel with environmental awareness, encouraging local community participation. Since the 1980s, its growth has been driven by economic benefits linked to nature tourism, often overshadowing its core principles. While some advocate for ecotourism as a remedy for funding shortages in protected areas, others view it as vital for economic development. However, the term is frequently misused as a marketing tool, leading to misunderstandings about its true objectives and impact.