Este libro presenta un estudio cualitativo sobre las percepciones y actitudes de la población de Áncash, Perú, hacia sus recursos naturales. Realizado en 2021, busca informar decisiones comunicacionales relevantes en el contexto cultural actual y la pandemia de Covid-19, ofreciendo un aporte valioso para líderes y tomadores de decisiones.
Qualitative study of communication in the highlands of Ancash
Focusing on the highlands of the Ancash region in Peru, this work presents a qualitative study conducted in 2021 that explores local perceptions, attitudes, and behaviors related to mountains, glaciers, and glacial lakes. It aims to provide relevant insights for decision-makers and governments, emphasizing the importance of culturally informed communication, especially in the context of the Covid-19 pandemic. The research serves as a guide for making informed choices that benefit both the environment and the communities reliant on these natural resources.