Pravin Shekar Libros

THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY Are there any? Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries? A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata. Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha's birth to his death is a game. Does he play different games, or is he a part of one himself? After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share? Marketing. Mythology. And the many messages therein.

WAR, HISTORY and MARKETING STRATEGIES!THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today.Not just that. They carry many important, timeless marketing lessons for business leaders.This book is a collection of a few such stories with a few such lessons, which will be useful to corporate leaders, entrepreneurs and marketers. It is for them that I have written this book.While I have taken the stories from the history of South India (of which I am a tiny part), I have drawn inspiration for some of the strategies and learnings from Sun Tzu’s ancient classic, “The Art of War”.The interpretation and learnings mentioned in each chapter are those that I strive to implement for my business and those of my clients. I believe they will help you in your business, too.