Rashford Dinham Libros

For decades, would-be entrepreneurs and managers have found themselves wading through countless textbooks chock-full of numerous abstract theories and few truly practical examples, leaving them full of information but lacking clear instructions on what to do and what to avoid in their quest for business success. With over 22 years in the field of retail and marketing, including a successful consultancy business serving clients within and outside of his native Jamaica, Rashford Dinham is just the person to offer entrepreneurs and managers alike a new perspective on retail management in the 21st century. In The Ugly Truth about Retail Management, Dinham shares his practical experience and offers a clear blueprint for how to be successful as a retail-based entrepreneur, as well as how to become a leader in the field. He believes that with the right mindset, a customer-oriented approach, a passion for the industry, and the guidelines presented in this book, the only possible outcome for the reader is success.