Alexander Osterwalder Libros

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

This handbook is designed for visionaries and challengers eager to redefine outdated business models and create future enterprises. If your organization must adapt to new realities but lacks a competitive strategy, this resource is essential. Co-created by 470 practitioners from 45 countries, it features a visually engaging 4-color design that simplifies the implementation of strategic ideas and tools. The book outlines common business model patterns derived from leading thinkers, guiding you to reinterpret them for your unique context. You will learn to systematically understand, design, and implement transformative business models or renovate existing ones. This process enhances your understanding of customers, distribution channels, partners, revenue streams, costs, and core value propositions. It includes practical innovation techniques utilized by top consultants and companies like 3M, Ericsson, Capgemini, and Deloitte. Aimed at doers ready to discard outdated thinking, it serves executives, consultants, entrepreneurs, and leaders across all organizations. If you are prepared to change the rules, this resource is for you.

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

Combining humor with an engaging narrative, this comic book introduces young readers to essential business concepts and entrepreneurship. Through its entertaining storyline, it aims to make learning about the fundamentals of business enjoyable and accessible for kids.

Focused on driving growth and innovation, this box set features five influential titles by Alex Osterwalder, designed for business leaders and thinkers. Each volume offers practical tools and insights: from reinventing organizations and aligning teams, to testing new ideas and creating compelling value propositions. With stunning visuals and a sophisticated design, it serves as both a valuable resource and an elegant addition to any workspace, making it an ideal gift for those navigating the complexities of modern business.

One day Rafael was well, the next day he was completely mad. What happened to him? The story of Rafael and his gold ring is a strange story of murder, mystery and love. Many people know part of the story. But only Rafael knows the true facts. And Rafael is mad.

Sníte o nové cestě v kariéře nebo v životě? O něčem takovém sníme všichni. Většinou nám ale chybí struktura, s níž bychom svou cestu přehodnotili – zvlášť v době, kdy nám změny business modelů na pracovišti komplikují profesní i osobní život. Vyměňte nejistotu v kariéře za sebedůvěru. Stačí vám jednostránkový plán, který pomohl ke změně tisícovkám podniků po celém světě. Nabízí systematický postup, jak optimalizovat ten nejdůležitější business model ze všech – váš osobní.

Bücher zur Produktentwicklung gibt es viele. Dennoch ist die Quote an Flops immens. Mit Alexander Osterwalders »Value Proposition Design« wäre das nicht passiert! Der Erfinder von »Business Model Generation« liefert die kreative Bauanleitung für innovative Produkte. Sein Ziel: Schluss mit sinnlosen Dingen, die keiner will. Mit Osterwalders bewährtem Canvas-Konzept entsteht spielerisch die perfekte Passform zwischen Produkt und Kunde. Praxisorientiert zeigt das Buch, wie aus der Idee ein Must-have wird. Ein Onlineservice mit Tools, Tests und Fallstudien sowie die Schnittstelle zur Business-Model-Generation-Community ergänzen das Powerpaket. Der neue Osterwalder mit Haben-wollen-Effekt!

Autoři mezinárodního bestselleru Tvorba business modelů ve své nové knize vysvětlují, jak do svého podnikání zařadit tvorbu hodnotových nabídek (value proposition design) a navrhnout tak přesvěd- čivé produkty a služby, kterým zákazníci neodolají. Čím je kniha výjimečná: obsahuje praktická cvičení, nástroje a ilustrace, které vám pomohou okamžitě zlepšit váš produkt; umožňuje přístup k  on-line aplikaci Strategyzer.com, plné interaktivních cvičení a testů; má originální vizuální formát.

Must-have für Unternehmenslenker und Gründer Dieses Handbuch enthält das Leadership-Toolkit, das Entscheidungsträger, Innovatoren und Entrepreneure brauchen, um ein unschlagbares Unternehmen zu bauen. Strategische Lenkung Entscheiden Sie, worin Sie sich messen wollen, und welche strategischen Entscheidungen dies erfordert. Business-Portfolio Managen Sie Ihr Ideen-Portfolio und die Verfeinerungen Ihres Geschäftsmodells mithilfe der Portfolio-Map. Gestalten Sie einen soliden Innovation-Funnel, mit dem Sie Ihr Business ständig neu erfinden, während Sie Risiken und Unsicherheiten erfassen und reduzieren. Innovationskultur Schätzen Sie Ihre Innovationsbereitschaft ein und erschaffen Sie eine Innovationskultur der Weltklasse mit der Culture-Map. Geschäftsmodell-Muster Messen Sie sich mit den besten Geschäftsmodellen und nicht nur mit Einzelfaktoren wie Produkt, Service, Technologie und Preis. The Invincible Company fügt sich nahtlos ein in die Reihe der Strategyzer-Bücher: Business Model Generation, Value Proposition Design und Testing Business Ideas! Inhaltsverzeichnis Inhalt 1 Werkzeuge Portfolio-Map S. 10 Portfolio ausloten S. 14 Portfolio ausschöpfen S. 27 Ausloten und Ausschöpfen S. 37 2 Managen Strategische Lenkung S. 50 Portfolio-Management ausloten S. 70 Portfolio-Management ausschöpfen S. 109 3 Erfinden: Mustersammlung Frontstage-Disruption S. 142 Backstage-Disruption S. 162 Gewinnformel-Disruption S. 188 Beurteilungsfragen für Führungskräfte S. 212 4 Verbessern: Mustersammlung Wertangebot-Wandel S. 230 Frontstage-Wandel S. 242 Backstage-Wandel S. 254 Gewinnformel-Wandel S. 266 Fragen für Führungskräfte S. 280 5 Kultur Culture-Map S. 296 Ausschöpfungskultur gestalten S. 308 Innovationskultur beurteilen S. 314