Joven agraciado y bellísimo, dotado de 'toda la pasión del espíritu romántico y toda la perfección de lo griego', Dorian Gray es, cuando lo retrata el distinguido pintor Basil Hallward, la encarnación de la armonía vital incorrupta. Sin embargo, inevitablemente, las pasiones, la maldad, el impetuoso torrente de la vida, irrumpen en su existencia. Para su asombro, Gray descubre que es su retrato quien va asumiendo su deterioro físico y moral, protegiendo, en apariencia, su inmaculada imagen.
Color is the single most important tool a graphic designer has for creating compelling design. Color Management for Packaging arms designers with a thorough understanding of how to communicate with color in packaging design. Every aspect of color management for packaging is explored, from issues to standout, impact and legibility, appetite ratings and emotional responses to color, to technical considerations, pre-press requirements, and issues of display and aging.A unique body of information, this book showcases over 300 package designs from renowned designers across the globe. Not only is it a great ideas book, it is also a hardworking manual. It shows how to work within budgetary constraints, develop the right feel for a product, and create packaging designs that work with a number of palettes to accomodate separate product ranges.
New in paperback! Logo design is the most commonly requested commercial design. To be successful, designers need the skills and knowledge to create simple, bold graphics. Color Management for Logos is not only a great source of inspiration, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful logos. It offers suggestions for working within budgetary constraints, analyses how to create the right feel for an identity, and illustrates how different color combinations can enhance a logo design. A consolidated resource, Color Management for Logos arms designers with a thorough understanding of how to communicate with and manage color in all aspects of logo design, from issues of impact and lifestyle message, emotional responses to color, and pre-press requirements, to technical considerations. Dealing with every major color system, for both print and web, this book offers creative solutions for designing inspiring logos in line with print budgets and client briefs.
In the current climate attention has refocused on lean production. While books have looked at the principles of lean production and techniques, this book from McKinsey & Company, the world's most influential management consultancy, provides a unique approach, which is holistic in nature and argues that lean must be central to the strategy and mindset of the company or organization. It will be the most comprehensive book on the tangible and intangible aspects of lean transformation with a complete overview of how organizations should embark upon this arising from the cutting edge work done by the authors with leading companies worldwide.
Wettbewerbsvorteile in puncto Qualität, Zeit und Kosten können auf Dauer nur gesichert werden, wenn die Lean Production Teil der Unternehmenskultur wird. Schlanke Prozesse dürfen nicht einfach hingenommen, sondern müssen von allen Mitarbeitern getragen und verwirklicht werden. Die Autoren zeigen mit realitätsnahen Beispielen, wie Manager erfolgreich eine »Lean Culture« in ihr Unternehmen implementieren können.
