Guy Kawasaki Libros

El arte de empezar es un bestseller clásico que explica cómo convertir el lanzamiento de un producto, servicio o idea en un éxito de ventas. En esta nueva edición, revisada y actualizada, se ha incorporado todo lo relativo al marketing online y a la transformación digital. Una década después de su primera edición, el autor ha recuperado su obra maestra para incluir sus consejos sobre las herramientas que permiten, ahora más que nunca, emprender un negocio: recursos tales como las redes sociales, el crowfunding o el cloud computing. Tanto si estás pensando en montar tu propio negocio como si ya lo tienes o quieres probar el intraemprendimiento en tu propia empresa, El arte de empezar 2.0 te ayudará a convertir tus ideas en realidad.

El arte de empezar es un bestseller clásico que explica cómo convertir el lanzamiento de un producto, servicio o idea en un éxito de ventas. En esta nueva edición, revisada y actualizada, se ha incorporado todo lo relativo al marketing online y a la transformación digital. Una década después de su primera edición, el autor ha recuperado su obra maestra para incluir sus consejos sobre las herramientas que permiten, ahora más que nunca, emprender un negocio: recursos tales como las redes sociales, el crowfunding o el cloud computing. Tanto si estás pensando en montar tu propio negocio como si ya lo tienes o quieres probar el intraemprendimiento en tu propia empresa, El arte de empezar 2.0 te ayudará a convertir tus ideas en realidad.

The book emphasizes the importance of powerful communication in achieving personal and professional goals. It offers practical strategies to enhance confidence, build rapport, and effectively persuade others. Author Tom Marcoux, an Executive Coach, shares insights from his extensive experience guiding clients in various fields, including public speaking and personal branding. Readers will learn to create trust, manage stress, and navigate difficult situations while aligning themselves for success and inner peace. This revised edition provides valuable tools for anyone seeking to improve their communication skills and achieve their dreams.

Brain Development and School offers a range of practical classroom strategies to help pupils develop their executive function. Packed with useful tips that are grounded in theory, it examines how to support aspects of children’s executive functioning that can affect their school life; including self-control, memory, metacognition, organisation, motivation, self-regulation and focus. Relevant for pupils in the primary and secondary school, the book focuses on ways of improving children’s emotional and intellectual development. It This book will be beneficial to all teachers, school leaders and SENCOs looking to support their pupils by identifying and understanding the root causes of their behaviour. It recognises the important role that schools play in pupils’ neurological development and suggests ways for schools to provide more personalised, differentiated support for individual pupils.

In letter form, this collection features heartfelt messages from 33 remarkable individuals, such as actress Renee Russo, jazz musician Herbie Hancock, and Body Shop founder Anita Roddick. Each letter offers personal insights and encouragement, aiming to inspire readers to face their challenges and pursue more fulfilling lives. The unique perspectives shared in these messages highlight resilience and the power of hope, making this an uplifting read for anyone seeking motivation and support in overcoming adversity.

Suitable for anyone wanting to develop the reading skills of secondary pupils who struggle, this accessible resource offers practical advice and activities. It explores a variety of different aspects of reading: how reading is taught, why it is such an important skill for the individual, how to motivate the reluctant reader, the role played by the mainstream & specialist teacher, underlying problems pupils may face, how to increase parental involvement, reasons why a pupil's comprehension might be limited, the role of the School Librarian and the relevance to reading of vocabulary and general knowledge. Also included is generic lesson plans for class or group reading development lessons.

The Art of the Startis the classic bestselling guide to launching and making your new product, service or idea a success. Fully revised and expanded for the first time in a decade, The Art of the Start2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organization, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start. 'The Art of the Start 2.0is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights.' Arianna Huffington, President and Editor-in-Chief, Huffington Post'A successful entrepreneur requires three things- a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company.' Michael Moritz, Sequoia Capital

"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

"Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all.""--Amazon.com summary