Rob Walker Libros

Exploring the evolving relationship between consumers and brands, Rob Walker introduces the concept of "murketing," where individuals actively engage in marketing campaigns and create personal brands. Through case studies of companies like Timberland and Red Bull, Walker illustrates how consumers adopt products as expressions of their identities rather than mere purchases. This work blends marketing insights with cultural anthropology, revealing the profound connection between consumer choices and personal identity in today's marketplace.

A thought-provoking, gorgeously illustrated gift book that will spark your creativity and help you rediscover your passion with “simple, low-stakes activities [that] can open up the world.”—The New York Times Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing—an inspiring volume that will help you see the world anew. Through a series of simple and playful exercises—131 of them—Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague, and finally, to rediscover what really matters to you.

Notice more, and notice more joy in the everyday.Distracted? Overwhelmed? Feel like your attention is constantly being pulled in different directions? Learn how to steal it back.Accessible and inspiring, this book features 131 surprising and innovative exercises to help you tune out white noise, get unstuck from your screen and manage daily distractions.Make small yet impactful changes and bring focus to the things and people that are most important to you.

The book's main concerns are qualitative research, research in action (rather than in abstraction) and case study methods. Rob Walker and Michael Schratz give examples of research that are concerned with the nature of personal memories and discuss what is worth doing in reviewing research literature. Other topics covered include the social nature of perception, the uses that research can make of drawings and photographs, the emotional relationships implicit in research and research in the context of the contemporary workplace.