David L. Morgan Libros

Focusing on the integration of qualitative and quantitative data, the book offers practical guidance for researchers across various disciplines, including social sciences and health fields. It emphasizes the benefits of Mixed Methods Research, showcasing how combining different methodologies can enhance research outcomes. Aimed at both students and seasoned researchers, it provides insights into real-world applications, making it a valuable resource for anyone involved in data collection and analysis.

Offering a comprehensive view of focus groups, the book emphasizes a dual perspective that explores both the methodology and the rationale behind it. It challenges the notion of a singular correct approach to conducting research, encouraging readers to understand the flexibility and variety in focus group techniques. This insightful guide is ideal for those looking to deepen their understanding of qualitative research methods.

This fascinating study of devotional images traces their historical links to important strains of American culture. David Morgan demonstrates how popular visual images―from Warner Sallman's "Head of Christ" to velvet renditions of DaVinci's "Last Supper" to illustrations on prayer cards―have assumed central roles in contemporary American lives and communities.Morgan's history of popular religious images ranges from the late Middle Ages to the present day and analyzes what he calls "visual piety," or the belief that images convey. Rather than isolating popular icons from their social contexts or regarding them as merely illustrative of theological ideas, Morgan situates both Protestant and Catholic art within the domain of devotional practice, ritual, personal narrative, and the sacred space of the home. In addition, he examines how popular icons have been rooted in social concerns ranging from control of human passions to notions of gender, creedal orthodoxy, and friendship. Also discussed is the coupling of images with texts in the attempt to control meanings and to establish markers for one's community and belief. Drawing from the fields of music, sociology, theology, philosophy, psychology, and aesthetics, Visual Piety is the first book to bring to specialist and lay reader alike an understanding of religious imagery's place in the social formation and maintenance of everyday American life.

Focusing on qualitative research methods, this volume addresses practical challenges faced by researchers. David L. Morgan provides insightful guidance, building on the strengths of earlier editions in the Sage series. The book serves as a valuable resource for both novice and experienced researchers, offering instructive advice to enhance their qualitative methodologies.

Monografie představuje odnož výzkumu v oblasti psychologie zaměřenou na kvalitativní metodu, ve které se uplatňuje výzkumná technika "ohniskové skupiny".Ohnisková skupina je metodou výzkumu postoje jedince k problému, který předloží badatel kruhu osob. Během rozhovoru výzkum explicitně využívá skupinové interakce k tomu, aby získal údaje a vhledy, které by bez interakce nemusely být bezprostředně sděleny. Metoda je dnes běžně využívána například v marketingu - k tvorbě reklamy zaměřené na konkrétní cílovou skupinu. Kniha rozebírá jevy charakteristické pro tuto metodu výzkumu a popisuje kroky ve vedení ohniskové skupiny.