Joseph Jaffe Libros

Exploring the decline of corporations, this book delves into the systemic issues that threaten their survival in a rapidly changing world. It examines innovative strategies and transformative ideas that could revitalize these institutions, emphasizing the need for adaptability and sustainability. Through case studies and expert insights, the author presents a compelling argument for reimagining corporate structures to foster resilience and long-term success. The narrative challenges conventional wisdom and encourages a proactive approach to corporate evolution.

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

The recession of 2009 underscored the critical need to invest in customers, a sentiment echoed by Joseph Jaffe, a leading expert on new media and social media. He highlights that acquiring new customers can cost five to ten times more than retaining existing ones, yet many companies still allocate their budgets towards mass media and awareness. The focus should shift to the word-of-mouth aspect, which serves as a multiplier for future business. Engaged and loyal customers can significantly impact a company's success, while dissatisfied customers can do the opposite. Jaffe advocates for "flipping the funnel" to prioritize customer experience, enabling businesses to increase sales while reducing costs. By engaging a select group of customers to spread the word, companies can maximize their resources. This new model includes innovative customer service rules and a unique referral and activation process, transforming existing customers into effective salespeople. Jaffe also emphasizes the integration of digital and social media tools to enhance customer loyalty, utilize influencer marketing, and implement strategies that turn loyal customers into credible endorsers of products and services.

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: ZealotsEarned (Media)Real CustomersOwned (Media)