Marc Benioff Libros

The founder and CEO of Salesforce shares insights on cultivating a world-class culture and presents a leadership model for future success. This work addresses the key question of driving continuous growth and innovation through a culture where values are integral to every action. In an increasingly complex world, new pressures and moral dilemmas challenge businesses to engage with external realities. Future profitability and progress must align with the greater good. Through an exclusive look at Salesforce's operations, the author illustrates how core values—trust, customer success, innovation, and equality—serve as a competitive advantage and fuel the company's success. He explains how these values manifest in a resilient culture that empowers employees at all levels to excel. Additionally, the author offers practical insights for anyone looking to adapt their workplace culture to navigate inevitable disruptions. Whether you're a company leader, a team manager, or a new employee, this work provides a roadmap for becoming an effective agent of change in any organization.

People worldwide are more connected than ever to products, issues, and individuals in their lives. This book highlights how individuals can express their real identities and utilize social filters online to engage with their surroundings. It is essential reading for CEOs and executives aiming to grasp Facebook's significance and take necessary actions to remain competitive. The shift from the World Wide Web of information to the World Wide Web of people emphasizes the transformative power of social networks in how we live and work. These platforms present vast opportunities for businesses to enhance customer relationships across various functions, including sales, marketing, and product development. The author systematically outlines the business potential of social networking, drawing from her experience as a leading thought leader in the field and creator of the first business application on Facebook. Through case studies and practical guidance, she helps individuals and organizations leverage social networks to improve customer engagement and drive sales. The book identifies key opportunities for sourcing new business, targeting marketing efforts, and engaging customers throughout the innovation cycle. It includes a detailed action plan for success in this new era, addressing challenges like privacy and brand representation while previewing emerging trends. With a practical 60-day action plan, it serves companies of all si

A comprehensive guide to how companies can drive sales growthFinding growth today can be an enormous challenge for companies in a complex and fast-changing business environment. There are no simple solutions, but in "Sales Growth, " experts from McKinsey & Company provide a practical blue-print for achieving this goal by revealing what world-class sales executives are doing right now to find growth and capture it--as well as how they are creating the capabilities to keep growing in the future.Broken down into five overarching strategies, this book focuses on the valuable lessons that power growth, including how to get ahead of the competition by taking advantage of trends and turning complex analysis into simple guidelines that sales reps on your front line need to sell better. Page by page, you'll learn how successful sales executives find untapped pockets of growth, act like locals to make the most of emerging markets opportunities, and power growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance.Based on interviews of more than 120 of today's most successful global sales leaders, from a wide array of B2C and B2B organizationsOffers real-life examples of how successful sales leaders overcame the challenges encountered in the quest for growthContains insights on finding growth before your competitors, optimizing sales operations and technology, developing sales talent and capabilities, and much moreCreated "by" sales executives "for" sales executives, this book will provide you with the practical guidelines and useful insights to drive sales growth today and in the future.