This book offers a rigorous yet accessible introduction to the theory and practice of consumer utility functions, using von Neumann-Morgenstern utility theory as a framework. With case studies and practical examples, the authors show how this approach can be used to design more effective marketing strategies and improve business performance.
The book explores the challenges faced by the U.S. Army in modernizing its logistics operations to support global commitments. With outdated techniques for resupplying forces, the Army has shifted from traditional break bulk cargo to containerization, necessitating new lighterage vehicles. The research focuses on the Aerocrane, a newer lighterage option, evaluating its feasibility and advantages over existing equipment like the LACV-30. The findings suggest that the Aerocrane offers enhanced responsiveness and cost-effectiveness for containerized Logistics Over the Shore operations.
Focusing on numerical computer-based methods, this book delves into engineering models and equations, particularly emphasizing nonlinear aspects. It offers a comprehensive exploration of computer algorithms designed to tackle nonlinear problems, making it a valuable resource for engineers and researchers seeking practical solutions in their work.
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.