How can internet create value for luxury brands?
- 52 páginas
- 2 horas de lectura
The book explores the evolution of luxury brand distribution, highlighting the shift from exclusive city shops and resellers to a broader online marketplace. It examines how the internet has democratized access to luxury goods, allowing a diverse customer base to engage with these brands. Through economic statistics and interviews, the study identifies the profiles of online luxury consumers and evaluates which products are most suited for e-commerce, providing insights into the changing landscape of luxury retail.
