Kathrin Michl Orden de los libros

Focusing on business model pioneers, this book showcases 14 case studies of entrepreneurs who have effectively launched innovative business ideas across various industries, including retail and media. Each case provides insights into the market conditions at the time of introduction and the factors influencing these pioneering models. Additionally, it examines current market trends and their connection to the evolution of these business strategies. The authors also outline the characteristics that define a typical business model pioneer.