Robert G. Cooper Libros

Diplomacy in the West from Richelieu to Kissinger: the great diplomats of history and what their achievements tell us about the most important issues of our time

In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.

Information and background for travelers and expatriates includes a brief history and description of the country, along with facts about the food, language, culture, and pastimes to help the "shocked" function in society, business, and residence

An intriguing murder mystery with twists and turns, set in a cosy Singapore campus, with sub-plots that keeps one reading to the end!

"Executive EQ" is highly praised by executives and professionals in America for its insights on enhancing emotional intelligence in leadership. The book's principles are actively implemented across organizations to improve emotional awareness and management at all levels.

In 'The Breaking of Nations', Robert Cooper shows that the key question confronting postmodern states is how they should deal with a world in which missiles and terrorists ignore borders and where the certainties of the Cold War alliances no longer exist.

For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sector—get close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today's highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturers—employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.

With over 500 ethnic groups living together on an archipelago of 13,670 islands, it is hard to find another country as diverse and colourful as Indonesia. One of the most populous countries in the world, Tanah Air Kita (the native name for Indonesia) boasts more than 40,000 species of flora and many animal species that cannot be found anywhere else on the planet. Volcanoes and glaciers, rain forests and savannah grasslands, man-eating Komodo dragons and the one-foot-tall Lesser mouse deer all call Indonesia home. This book explores this fascinating nation, its people and government, language and arts, food and festivals. It also takes a long look at how the country's economy has affected its environment and examines some issues which this troubled nation is facing.