Das Innovationsdilemma

The text explores the development of technology and its organizational aspects within companies. It begins by addressing key questions regarding the conditions and processes of technological development, identifying businesses as strategic players in this realm. The organization of research and development (R&D) processes is analyzed in relation to environmental complexity and corporate autonomy strategies, emphasizing how innovation is structured under economic imperatives. Subsequently, it delves into product innovation as a corporate strategy, examining how businesses organize research and innovation amid environmental pressures and autonomy strategies. It compares the organizational forms of R&D departments across various companies, discusses strategies of innovative firms, and highlights the environmental conditions influencing these strategies, linking strategy types to environmental complexity and the organizational structure of innovative firms. The text further investigates technological and economic structuring in innovation processes, providing case studies on different innovations in various industries, such as electronics, machinery, and pharmaceuticals. It concludes with a summary of case studies, presenting "controlled autonomy" as a method for integrating diverse innovation areas. Finally, it addresses the strategic decision-making and organizational challenges of technology development in companies, reitera