Corporate Success in electronic business

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Despite the decline of Internet hype, electronic business has become essential for many companies. However, the path to success through these activities remains unclear, leaving decision-makers uncertain about which concepts to implement. This raises two key questions: What are the success factors in electronic business, and how do they vary by company type, such as size or B2B versus B2C? This dissertation tackles these issues through a quantitative empirical research project, employing a theory and hypothesis-driven approach. Three significant contributions emerge from this work. First, it establishes a general research framework for studying success factors in electronic business, integrating insights from the field of information systems research. Second, it offers a thorough comparison of two multivariate techniques: partial least squares (PLS) and covariance structure analysis (CSA). Most importantly, it presents evidence on the effectiveness of four groups of success factors: e-procurement, strategy, electronic commerce customer relationship management (ECCRM), and Web Features, focusing on corporate website design and management. The analysis is based on survey data from 469 companies in the German-speaking market. The dissertation concludes with a detailed discussion of findings and reflections on the research process, providing actionable advice for managing electronic business across different company types.