Alex Bag

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Since the mid-1990s, Alex Bag has emerged as a significant figure in video performance, influencing a generation of younger artists like Cory Arcangel and Shana Moulton. Known for her technically simple yet impactful video performances, she humorously critiques TV culture and the art system, exploring romantic notions of the artist. Bag's work offers a profound critique of market dynamics and societal norms, often featuring herself as a versatile actor in various roles. Her breakthrough video, "Untitled Fall '95," portrays an art student sharing her aspirations and experiences in a diary-like format. Throughout her career, she has examined advertising structures in network TV, as seen in "Coven Services" (2004), and explored various TV genres in works like "Fancy Pantz" (1997) and "Gladia Daters" (2005). By integrating elements from advertising, film, and reality TV, her art critiques contemporary neoliberal societal structures. This publication serves as the first comprehensive monograph on Bag's influential work, featuring texts by Raphael Gygax, Bruce Hainley, and Glenn Phillips, along with a glossary of her interview responses, a complete videography with transcripts, scripts, stills, ephemera, reference materials, photographs, and her "typewriter prose." It is published in collaboration with the Migros Museum für Gegenwartskunst, Zurich.