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Hans Ulrich Schmid, founder of a renowned concert agency and the 'Pro Musica' concert series, offers insights into music management from 1959 to the 1980s. As a concert agent, he represented internationally acclaimed artists and orchestras, sharing personal yet broadly appealing anecdotes about figures like Maurice André, Wilhelm Kempff, Sir John Barbirolli, Helen Donath, Sir Neville Marriner, the Academy of St. Martin in the Fields, Sir Georg Solti, and Hans Werner Henze. Schmid defines his role as an ‘impresario’ at the beginning: he can recommend artists to concert organizers, book venues, promote concerts, and guide performers on stage. However, he emphasizes that the actual performance is the responsibility of the artists. Through these memoirs, Schmid reflects on his journey as a self-made entrepreneur with a keen eye for musical talent, highlighting the challenges and triumphs of the music business during a transformative era. His experiences provide a unique perspective on the intricacies of concert promotion and artist management, showcasing the blend of personal connection and professional dedication that defines his career.