Más información sobre el libro
A masterclass in out-thinking the competitionLIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
Compra de libros
Predatory Thinking, Dave Trott
- Idioma
- Publicado en
- 2014
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
Nos falta tu reseña aquí
- Título
- Predatory Thinking
- Idioma
- Inglés
- Autores
- Dave Trott
- Editorial
- Pan Books
- Publicado en
- 2014
- Formato
- Tapa blanda
- Páginas
- 272
- ISBN10
- 1447285344
- ISBN13
- 9781447285342
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Autoayuda, Temas psicológicos, Desarrollo personal, Diseño, Gestión & Recursos humanos
- Calificación
- 4,2 de 5
- Descripción
- A masterclass in out-thinking the competitionLIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times