Die Architektur der Generali Foundation

In 1995, the Generali Foundation, founded as the Generali Group Austria’s nonprofit art association, relocated to premises in Vienna’s fourth district. Redesigned by the architects Jabornegg & Pálffy, the building complex called the Habig-Hof dates from the early twentieth century, when it was used as a hat factory. Here, the Generali Foundation housed an exhibition space, an underground storage, study rooms, and offices. In early 2015, the Generali Foundation Collection was transferred to the Museum der Moderne in Salzburg as a permanent loan, and the site in Vienna was closed down. This book examines this architectural landscape – which has since been listed as a historic site – in its international context as a trendsetting exhibition space. It explores the relation between object and shell as well as the commitment of business ventures in the fields of visual art and architecture in a shifting social context.