Poland's new ways of public diplomacy

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This book examines Poland's implementation of public diplomacy as a means of external political communication, collaborating with non-state actors to enhance its international standing. It highlights how a mid-sized European country seeks to influence foreign public opinion through soft power tools. Since joining the EU in 2004, Poland has actively used public diplomacy to showcase its achievements, with a strong focus on Europe shaped by geopolitical considerations. The approach integrates both transmission and network communication models, emphasizing the domestic aspects of public diplomacy and its connection to foreign policy and historical memory. Notably, this work is the first comprehensive monograph in English on contemporary Polish public diplomacy, characterized by rigorous research and extensive primary sources. Experts commend it as an excellent case study, with analyses of key public diplomacy instruments such as cultural diplomacy, branding, and Twiplomacy, all contextualized within historical and theoretical frameworks.