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Ed Ruscha (*1937) is a prominent figure in 20th century American art, known for his iconic interpretations of American society. His work features cool, elegant representations of stylized gas stations, Hollywood logos, and archetypal landscapes. Since the early 1960s, Ruscha has radically redefined modern visual culture in Los Angeles, where he lives and works. His motifs are derived from the perspectives of the road, windshield, and movie screen, capturing the expansive, flat desert cityscape. The exhibition catalogue showcases over 50 works from the UBS Art Collection, spanning from around 1960 onward. It highlights Ruscha's innovative technical and graphic approaches, including studies for his most iconic paintings and artist books. The publication, titled after one of Ruscha's "word-pictures," includes an essay by George Condo and an interview between the curator of the Louisiana Museum of Modern Art and the artist. The exhibition runs from May 17 to August 19, 2018, at the Louisiana Museum of Modern Art in Humlebæk, and from September 14 to December 16, 2018, at KODE Art Museums and Composer Homes in Bergen.