Small Giants

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A small number of companies have chosen to reject the relentless pursuit of growth in favor of more fulfilling business objectives. These objectives include excelling in their craft, fostering a positive workplace, delivering exceptional customer service, contributing to their communities, and leading meaningful lives. In this exploration, veteran journalist Bo Burlingham delves into fourteen extraordinary companies that have opted for this alternative path. Among them are Anchor Brewing, the pioneering microbrewer; CitiStorage Inc., a leader in independent records storage; Clif Bar & Co., known for its organic energy products; Righteous Babe Records, founded by Ani DiFranco; Union Square Hospitality Group, led by restaurateur Danny Meyer; and Zingerman's Community of Businesses, famous for its deli in Ann Arbor. Burlingham highlights how the leaders of these "small giants" embraced the diverse possibilities for shaping their companies. He encourages readers to challenge conventional notions of business success. In a new afterward, he reflects on the common themes and lessons learned from these remarkable enterprises, emphasizing the value of prioritizing greatness over mere growth.