British Public Diplomacy and Soft Power

Más información sobre el libro

The book explores two decades of transformative reforms at the Foreign & Commonwealth Office, British Council, and BBC World Service, highlighting their evolution from secretive entities to leaders in global public diplomacy. It examines the impact of political, technological, and intellectual shifts from 1995 to 2015, using detailed case studies and unpublished documents. Key themes include the rise of digital diplomacy and soft power, illustrated through significant events like the GREAT campaign and the 2012 Olympics, making it essential for policymakers, students, and communication specialists.