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The power of habit : why we do what we do in life and business

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This fascinating book reveals how habits are made, broken and, more than anything, manipulated. It's full of unbelievable stories, such as: The supermarket analyst who came up with a way of determining which women were pregnant before they even knew - so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant! Eugene, the brain-damaged patient who can't form new memories or even register what's going on

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The power of habit : why we do what we do in life and business, Charles Duhigg

Idioma
Publicado en
2014
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Idioma
Inglés
Publicado en
2014
Formato
Tapa dura
Páginas
371
ISBN10
1400069289
ISBN13
9781400069286
Serie
Primera publicación
2012
Título original
The Power of Habit – Why We Do What We Do and How to Change
Calificación
4,15 de 5
Descripción
This fascinating book reveals how habits are made, broken and, more than anything, manipulated. It's full of unbelievable stories, such as: The supermarket analyst who came up with a way of determining which women were pregnant before they even knew - so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant! Eugene, the brain-damaged patient who can't form new memories or even register what's going on