Beautiful SCENT

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This book will immerse you in the world of perfume, revealing its effects, trends, and future. Perfumery is entering its third revolution, known as neuroperfumery, driven by advancements in brain research and fragrance psychology. You will gain a thorough understanding of modern perfumery's creation and practice, along with fascinating insider insights. The book explores how current findings in psychology, aromatherapy, and neuroperfumery highlight the profound effects of fragrances, making it a valuable resource for new insights. Written as an accessible non-fiction guide, it offers practical tips without requiring prior knowledge. You'll discover that certain perfumes can do more than just smell pleasant, learn about the processes behind perfume creation by perfumers and marketers, and understand how scent preferences can shape personal experiences and enhance enjoyment of life. This book is perfect for fragrance enthusiasts eager to explore the magical effects of perfumes on well-being, as well as professionals in the fragrance, cosmetics, and beauty industries seeking to refresh their expertise. Dr. Joachim Mensing, the author, is a qualified psychologist, sociologist, and trained nose with over 30 years of experience in perfumery and fragrance therapy, having developed award-winning perfumes and contributed significantly to the field.