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Consumers' attitudes towards weekend, night & street markets

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In the context of globalisation and the rise of free market forces, Australia and other OECD countries have experienced significant vendor concentration in the retail sector. This research monograph explores the emergence of weekend, night, and street markets, often overlooked in economic discussions. It examines issues such as tax justice, the survival of small businesses, and the factors influencing trader operations, including taxation in cash economies and consumer perceptions. A central question is whether the government should support these markets through subsidies and tax privileges or impose strict regulations. Examples from Australia, Germany, New Zealand, and North America illustrate these markets' dynamics. The reliability of traditional consumer research methods, such as questionnaires, has been questioned, yet gathering reasonable data was crucial for this study. A consumer survey was conducted with 1,000 residents in Townsville, North Queensland. Findings suggest that weekend, night, and street markets attract consumers by offering a social atmosphere and cultural flair reminiscent of a "bazaar," contrasting sharply with the monotonous environments of supermarkets and shopping centers dominated by self-service.

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Consumers' attitudes towards weekend, night & street markets, Wolfgang Chr. Fischer

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Publicado en
2002
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