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The book presents a novel perspective on innovation by integrating various aspects into a cohesive framework, likening the study of innovation to the parable of blind men and the elephant. It emphasizes the importance of market linkages in fostering competitiveness and growth for firms, offering readers a comprehensive understanding of how different elements of innovation interconnect.
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Innovation, Market Archetypes and Outcome, Soumodip Sarkar
- Idioma
- Publicado en
- 2010
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