To Sell Is Human The Surprising Truth About Moving Others

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From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which we all engage in daily, often without realizing it. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales, with over fifteen million people earning a living by persuading others to make purchases. However, the truth is that sales extend beyond those in designated roles; the other eight out of nine Americans are also involved in some form of selling. Whether as entrepreneurs seeking funding, employees pitching ideas, or parents and teachers influencing children, we constantly strive to move others. Today, we are all in the "moving business," as Daniel H. Pink describes it. This thought-provoking book presents a fresh perspective on the art and science of selling, illustrating that modern sales have evolved from outdated practices. With significant economic shifts, the traditional, manipulative sales tactics have become obsolete. Instead, a new approach focuses on three essential human qualities and four surprising skills. Pink combines scientific research with engaging stories and practical tools, making this an accessible yet insightful read for those unfamiliar with sales literature. It promises to reshape your understanding of interactions at work, school, and home.