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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
Compra de libros
Consumer Behaviour: A European Perspective, Michael R. Solomon
- Idioma
- Publicado en
- 2013
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- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- Michael R. Solomon
- Editorial
- Prentice Hall International
- Publicado en
- 2013
- Formato
- Tapa blanda
- Páginas
- 704
- ISBN10
- 0273772724
- ISBN13
- 9780273772729
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,75 de 5
- Descripción
- Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.