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Parámetros
- 256 páginas
- 9 horas de lectura
Más información sobre el libro
"Atkin argues that people become addicted to "cult brands" for more or less the same reasons that people become committed to cults. In The Culting of Brands, he explains how companies have fueled such unshakable allegiance." "The Culting of Brands includes interviews with current and former cult members, and some of today's most creative marketers. The book makes the connection between religion and consumerism, beliefs and buying instincts."--BOOK JACKET.
Compra de libros
The Culting of Brands, Douglas Atkin
- Idioma
- Publicado en
- 2004
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- The Culting of Brands
- Idioma
- Inglés
- Autores
- Douglas Atkin
- Editorial
- Portfolio
- Publicado en
- 2004
- Formato
- Tapa dura
- Páginas
- 256
- ISBN10
- 1591840279
- ISBN13
- 9781591840275
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Comercio, Negocios & Gestión, Autoayuda, Temas psicológicos, Psicología, Marketing & Ventas, Emprendimiento
- Calificación
- 3,75 de 5
- Descripción
- "Atkin argues that people become addicted to "cult brands" for more or less the same reasons that people become committed to cults. In The Culting of Brands, he explains how companies have fueled such unshakable allegiance." "The Culting of Brands includes interviews with current and former cult members, and some of today's most creative marketers. The book makes the connection between religion and consumerism, beliefs and buying instincts."--BOOK JACKET.