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Predictably irrational

The hidden forces that shape our decisions

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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

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Predictably irrational, Dan Ariely

Idioma
Publicado en
2010
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(Tapa blanda),
Estado del libro
Dañado
Precio
4,13 €

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Subtítulo
The hidden forces that shape our decisions
Idioma
Inglés
Autores
Dan Ariely
Editorial
Harper
Publicado en
2010
Formato
Tapa blanda
Páginas
400
ISBN10
0062018205
ISBN13
9780062018205
Serie
Primera publicación
2008
Título original
Predictably Irrational
Calificación
4,05 de 5
Descripción
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.